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Posted 151 days, 21 hours ago
on Famespy
In her 50 years, Barbie managed to accumulate 1 billion pairs of shoes.
So when it came to pick her next pair, the iconic doll selected one of the hottest shoe designers around: Christian Louboutin. Mattel, the maker of Barbie, has partnered with Christian Louboutin for a year-long partnership in which the shoe designer will serve as fashion's fairy godfather to Barbie.
Among his tasks, Louboutin will update her fashion wardrobe and physical attributes as well as direct her in different lifelike situations.
The project includes the Barbie-pink, red-soled Louboutin shoes that premiered in Barbie's birthday runway show during New York Fashion Week in February, a Barbie doll and accessories collection customized by the designer and a diary filled with images of Louboutin and Barbie as they explore the cobbler's favorite things.
"Barbie has a long history of working with various designers and artists who use Barbie as a muse," said Stephanie Cota, senior vice president of marketing of Barbie brands at Mattel.
"It was a natural for Barbie, not only with her fashion heritage, but also because of her passion for shoes.
She has a billion shoes and we needed to do something special for her shoe collection.
The designer customized three dolls, inspired by Nefertiti and Marilyn Monroe, which will be sold in packaged Louboutin shoe boxes.
And because Barbie loves shoes, each doll will come with four pairs of Barbie-size Louboutin heels.
"She needed great shoes, a thinner ankle and, to me, as I'm obsessed with feet, a foot more curved," the designer said.
In December, Mattel will unveil Louboutin's jewel thief-themed Barbie; in February, it will add a safari-themed Barbie, and for May, Louboutin designed a Barbie that goes to the Cannes Film Festival.
The $150 dolls will be sold through BarbieCollector.com and at Net-a-porter.com, which is Mattel's exclusive partner for this project and will be selling dolls for the first time.
In September, both sites also will offer a Christian Louboutin Barbie shoe collection of 12 pairs for $40 a set.
So when it came to pick her next pair, the iconic doll selected one of the hottest shoe designers around: Christian Louboutin. Mattel, the maker of Barbie, has partnered with Christian Louboutin for a year-long partnership in which the shoe designer will serve as fashion's fairy godfather to Barbie.
Among his tasks, Louboutin will update her fashion wardrobe and physical attributes as well as direct her in different lifelike situations.
The project includes the Barbie-pink, red-soled Louboutin shoes that premiered in Barbie's birthday runway show during New York Fashion Week in February, a Barbie doll and accessories collection customized by the designer and a diary filled with images of Louboutin and Barbie as they explore the cobbler's favorite things.
"Barbie has a long history of working with various designers and artists who use Barbie as a muse," said Stephanie Cota, senior vice president of marketing of Barbie brands at Mattel.
"It was a natural for Barbie, not only with her fashion heritage, but also because of her passion for shoes.
She has a billion shoes and we needed to do something special for her shoe collection.
The designer customized three dolls, inspired by Nefertiti and Marilyn Monroe, which will be sold in packaged Louboutin shoe boxes.
And because Barbie loves shoes, each doll will come with four pairs of Barbie-size Louboutin heels.
"She needed great shoes, a thinner ankle and, to me, as I'm obsessed with feet, a foot more curved," the designer said.
In December, Mattel will unveil Louboutin's jewel thief-themed Barbie; in February, it will add a safari-themed Barbie, and for May, Louboutin designed a Barbie that goes to the Cannes Film Festival.
The $150 dolls will be sold through BarbieCollector.com and at Net-a-porter.com, which is Mattel's exclusive partner for this project and will be selling dolls for the first time.
In September, both sites also will offer a Christian Louboutin Barbie shoe collection of 12 pairs for $40 a set.
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